The verbal and the visual divide up the territories of consciousness and subconsciousness. Language (the verbal) as a convention transmits the meaning and the signal to the panel of the ratio. ”The electric chain” starts from the ratio and could reach the emotion of the percipient.
The visual has a straight entry on an emotional level, and only then the visual symbols direct conceptually; the image objectified in an artefact is perceived before the verbal
(even though the approach might be abstract).

The conceptual text not only interprets the visual, but determines its coordinate system. It prepares the second phase of the visual perception and makes possible the discussion over this subjective perception, such as the sensory one, in the direction of objectifying.

Proof (chronological) of the Need for Conceptual Text Theorem:
1А. Perception of the visual work (without concept 1)
1B. Perception of the visual work (with concept 1, the author’s message)
2.   Perception of the visual work (with concept 2, as an example of the different interpretations of the viewers/
NB    The conceptual text makes a direct connection artist - viewer (regulates the author’s responsibility, which does not exclude the secondary collaboration on idea interpretation by the viewer)

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Concept 1_ POST-ICARUS